Hello Eyes is the world’s first fully-online optical shop, providing a refractive vision exam and new eyeglasses prescription from an app on your phone. This groundbreaking technology needed a brand identity to capture its disruptive, compassionate spirit and ambitious goals.
I created the brand voice, developed messaging strategies, identified site content needed for launch, worked with product, marketing, and legal teams to identify content needs, and then collaborated daily with design, UX, and UI experts to develop the brand’s site—including a modular content system primed for fast testing—for launch. I wrote all final site copy.
Hello Eyes is now live.